After several weeks of planning, designing, setting up, and testing I finally got a client of mine’s Google AdWords campaign up and running.
We were both eager to see how our click-thru rate (CTR) and conversion rates (CR) would look. After several days, however, nada. Zip. Zilch.
0 impressions. 0 clicks.
Searching for some of the keywords in Google showed no ads:
This was especially frustrating for my client as he had put together a campaign some time ago (all keywords in one big group, broad match, landing page with no call to action, etc.) that was up and running right away.
I went over the the campaign settings, ad groups, keywords, billing information, etc. again and again, but could find no flaws.
I emailed their support department.
Fortunately, they’re usually pretty responsive. I got a reply withing 15 minutes.
My client’s account had been selected for manual review. The process can take 3 to 5 business days. No further explanation.
The email made it sound like it was a fairly random thing (being selected for manual review). However, I wonder if they have some way to automatically flag accounts for review? My quesses:
- New accounts
- Low quality scores
- Multiple IP addresses used to access the account
Whatever the cause, we’ll have to wait a few more days before Google gives us the green light.
Posible Reasons Why Your AdWords Ads Aren’t Showing
If your ads aren’t showing up for your AdWords campaign, here are some possible reasons:
- You’ve exceeded your daily budget
- Your campaign or ad groups are paused
- You activated position preference and Google cannot display your ad because of quality score problems and bids that are too low.
- You have activated scheduled delivery and you’re checking during a time that your ads are turned off
- Your account is under review (see above)
- You forgot to enter your payment details
- Your ads are geo-targeted to an area other than where you are!
- Your delivery method setting is to distribute display evenly throughout the day but your budget is inadequate and Google is throttling your ad display rate
Go through this list yourself to make sure you didn’t overlook a possible reason your AdWords ads aren’t showing. Remember to try checking your landing page to make sure it is loading and that you entered the right address in the destination URL for your ads.
If all else fails, call Google directly and / or send them an email.
Thanks for the information