Normally, the last three weeks of Christmas vacation and new year’s celebrations would have been a good time to relax. Not so this year. Everyone’s scrambling to stay ahead of the game. Take time to smell the roses and get run over by a train, I say.
I used the time to complete new professional certification courses, revamp my corporate website, move my mail server to a new dedicated server, introduce a slew of new services, and move this blog and re-purpose this website.
In a few days, I start a master-level, three-month certification program on conversion optimization led by Bryan Eisenberg, author of “Waiting For Your Cat To Bark.”
Why all this change, you might ask?
Well, I think everyone in the business-to-business telemarketing industry has seen it become more and more challenging over the last few years to generate positive ROIs. The reason, in my opinion, is that business prospects these days expect the conversation to take place over multiple channels; and, all of these channels had better be persuasive before they’re willing to move to the next step with you.
So, my point is that a telemarketing call alone is no longer enough. Your campaign needs to incorporate well-planned email marketing and dedicated landing pages to succeed.
With all three services delivered by a single provider (CCI), you gain convenience and confidence that your prospects are moved along the conversion process consistently and effectively.
To learn more about how I can help you get started with an integrated marketing campaign, use the contact form on this website. I’d be happy to answer any questions you have.
