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Archive for Work At Home

Telemarketing From Florida? That's A Jailing

By Gene Gerwin · Comments (1)
Tuesday, September 8th, 2009

Florida is getting serious about enforcing the Florida Telemarketing Act. If do your business-to-consumer calling from Florida and do not have the proper licensing, you could face hefty fines and jail time.

Joo Yin Han, 36, of Maitland is the latest telemarketing business owner to experience Florida jailhouse hospitality. Details here: http://www.myfoxorlando.com/dpp/money/090309_Telemarketer_arrested

The law applies to anyone, not just the business owner. So, if you are a work-from-home telemarketing professional and you live in Florida, you owe it to yourself to acquaint yourself with the licensing requirements. You can get more information here: http://www.doacs.state.fl.us/onestop/cs/telemarket.html

From the Florida Department of Agriculture and Consumer Services website:

“The law requires businesses that solicit the sale of consumer goods or services to be licensed, to post some form of security, and that their salespersons be licensed. It also requires the solicitor to identify him or herself by true first and last name and the name of the business on whose behalf he or she is calling. It requires a written contract that matches the description of the goods or services offered in the telephone solicitation, contains the name, address, telephone number and license number of the seller, and states the buyers right to cancel immediately preceding the signature. The written contract is not required if the consumer is given a full refund for the return of undamaged and unused goods or a cancellation of services within 7 days of receipt of the goods or a cancellation of the services and the seller processes the refund within 30 days after receipt of the returned merchandise by the consumer.”

Comments (1)
Categories : Telemarketing Law, Telemarketing Management, Work At Home
Tags : Telemarketing Law

"But I just bought a new house!?"

By Gene Gerwin · Comments (0)
Tuesday, June 2nd, 2009

Before I took my business virtual, I leased an office building on Geary Boulevard, in San Francisco. With several floors and 50+ workstations, I needed a janitorial service to keep the place spic and span.

When business slowed down, I could no longer justify the $1,000 a month janitorial services expense. I called the owner of the janitorial service to give him the bad news.

I was surprised by his reaction: “But I just bought a new house!?” It wasn’t so much the content of the statement as it was the shock and indignation clearly evident in his tone of voice that got my attention.

It was as if he felt he had a right to my business.

I don’t know how he’s fared since that last conversation; but, I learned two lessons from it: don’t put all your eggs in one basket – and – don’t be surprised when some of those eggs hatch little birdies that fly away.

  1. If you’re a marketing manager, keep testing new markets and marketing methods.
  2. If you’re a telemarketing manager, try to have at least 3 or more agents on your project. Keep testing new telemarketing script ideas.
  3. If you’re a work at home telemarketing professional, have at least 3 or 4 sources of projects.

Remember, you don’t have a right to your customers. You do, however, have a right to have multiple customers. Exercise it.

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Categories : Telemarketing Management, Work At Home

Running With The Winner

By Gene Gerwin · Comments (1)
Friday, April 17th, 2009

Having just acquired a software tool for advanced split testing of marketing messages, I was pretty excited when a new client came on board that seemed unsure which of their selling points was going to get the most traction.

The software allows for quick, multivariate analysis of a dozen factors or more- making for as many as 4 million variations! It tracks time-in-script, conversion rates for up to three outcomes, and much more.

Well, after having tweaked all the bells and whistles, we started our calls. On the project was one of my more experienced agents with over 20 years of B2B telemarketing experience.

The first thing he did was to short-circuit my split-testing plans by zeroing in on what he felt was the best message. Getting positive response after positive response, he just ran with it.

At first I was annoyed; but, then it occurred to me that the whole point of split testing is to find a message that gets attention and brings about action. All that had happened here was that my agent found the winner right off the bat- saving us time and obviating the need for split testing altogether.

The message here is to not allow yourself to be trapped by plans and theory- or fancy tools. Thinking out of the box takes different forms and if your best laid plans are laid to waste- for the better- then rejoice and take advantage of the situation.

Comments (1)
Categories : Telemarketing Management, Uncategorized, Voice Coaching, Work At Home

The Fadeaway

By Gene Gerwin · Comments (0)
Thursday, April 2nd, 2009

This isn’t necessarily intentional, but some agents, when a project isn’t going well for them or they can’t seem to get into the “zone,” just start to fade away.

What I mean by that is that they slowly stop communicating on instant messaging, put less and less calling time in, and eventually, well… just fade away.

If you find yourself beginning to avoid your virtual employer (me!?), take a hard look at what’s happening in your project and take action to fix any problems.

Instead of just fading away, be open about it and opt out of the project if you don’t think you can overcome your difficulties. Your employer will respect you for being honest and will appreciate that you gave them early enough notice so they could find some way to pick up the slack for you.

This way you don’t burn any bridges. If you need a reference some day or a chance at a new project, you’ll have someone to turn to.

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Categories : Work At Home
Tags : Work At Home

A Worrying Trend

By Gene Gerwin · Comments (0)
Friday, March 6th, 2009

Just these last few weeks, at least 4 work-at-home telemarketing professionals (that have worked for me before) have reported not being paid by their employers.

2 of them worked for the same agency (it’s name starts with a “J”). Both of them went for a month or more without getting paid. Then they got all kinds of excuses. Then they were asked to be patient. Then ignored.

Yet another was asked to take on all kinds of administrative tasks in addition to their calling time- without pay.

While I would hear stories like this from time to time before, they are becoming more frequent; perhaps a sign of the times?

If you are getting started in telemarketing from home, be forewarned. Try to connect with team members as early as possible and find those that have been with the company for more than a few weeks so you can ask them about pay.

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Categories : Work At Home
Tags : Work At Home

Motivation – I Don't Feel Like Exercising!

By Gene Gerwin · Comments (0)
Sunday, December 14th, 2008

I believe biological mechanisms developed during our evolutionary history will attempt to thwart activities leading to the loss of stored calories.

The lack of will-power to exercise, for instance, is really your genetic heritage that may have allowed your ancestors to survive long winters or long stretches without food.

Three or four thousand extra calories stored may have meant the difference between having the energy to hunt for a few more days versus giving up and dying.

How to overcome this barrier to exercise?

Read More→

Comments (0)
Categories : Work At Home
Tags : Exercise, Health, Motivation

Frequency More Important Than Duration

By Gene Gerwin · Comments (1)
Thursday, December 11th, 2008

Rev Your Calorie Burning In To High Gear With The FITT Formula

I’m a big proponent of the 80/20 rule, also known as Pareto’s Principle. I always look for applications of this principle in all aspects of life.

Could it be that 80% of the benefits of exercise come from only 20% of your exercise efforts? Do you really need to slog it out for 1 hour three times a week?

Working from home gives you great flexibility in determining how often and how long you exercise. How best to take advantage of this freedom?

Read More→

Comments (1)
Categories : Work At Home
Tags : Fitness, Health, Work At Home



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