Split Testing & Tracking – W3ROI Review
One of the biggest frustrations with using Google AdWords is not being able to track exactly which keywords are converting for you if you aren’t using exact match. For example, if you bid on the phrase match keyword “marketing system,” you could get clicks from people searching for “buy marketing system” or “marketing system reviews.” [...]
Why Aren't My AdWords Ads Showing?
After several weeks of planning, designing, setting up, and testing I finally got a client of mine’s Google AdWords campaign up and running. We were both eager to see how our click-thru rate (CTR) and conversion rates (CR) would look. After several days, however, nada. Zip. Zilch. 0 impressions. 0 clicks. Searching for some of [...]
