Is Affiliate Marketing Dead On Google AdWords?
***Update: I found a couple of videos on this topic just put out by Clickbank a couple of days ago. I’ve added them to the bottom of this post I had a successful ad/landing page combination running on AdWords for the better part of two years only to have my landing page’s Quality Score (QS) [...]
Why Aren't My AdWords Ads Showing?
After several weeks of planning, designing, setting up, and testing I finally got a client of mine’s Google AdWords campaign up and running. We were both eager to see how our click-thru rate (CTR) and conversion rates (CR) would look. After several days, however, nada. Zip. Zilch. 0 impressions. 0 clicks. Searching for some of [...]
Relevance Gone Wrong
A key factor in increasing click-thrus for your banner advertisements is how relevant the message in your ad is to the content on the page. That’s why you wouldn’t advertise, for instance, hunting gear on a site or web page about vegetarian cooking. An ad for a vegetarian cooking DVD series would draw more favorable [...]
Survey: Are You Gandhi or Machiavelli?
The Question You spot a competitor breaking the TOS of a social media site like Flickr. Do you report them or leave them be? The Results: The results were evenly split. Related Posts:No Related Posts
Frequency More Important Than Duration
Rev Your Calorie Burning In To High Gear With The FITT Formula I’m a big proponent of the 80/20 rule, also known as Pareto’s Principle. I always look for applications of this principle in all aspects of life. Could it be that 80% of the benefits of exercise come from only 20% of your exercise [...]