Golf Marketing Resource
Dear Golf Facility Operator: Allow me to ask you a few simple questions about the golf market in your area. Has competition for players and members in your area become increasinglytougher in recent seasons? Are you SICK and TIRED of DISCOUNTS and FALLING membership FEES? Are you frustrated with your club’s LACK of marketing success? [...]
Simple B2B Headline Writing System
The folks at MarketingExperiments are at it again- this time developing a formula for writing headlines. Masterful headline writing is a highly prized skill in the copywriting world. Can it really be reduced to a formula? While MarketingExperiments doesn’t reveal their formulas in detail (except in their paid training), I think we can figure it [...]
Infographic: Google Stealing Traffic
Affiliate marketers and and SEO specialists have know this for a while- it is getting harder and harder to compete for traffic from Google’s search engine users. Not only do marketers use more sophisticated and cutthroat tactics these days, but increasingly Google itself is abandoning its “neutrality” as a provider of relevant URLs in search [...]
Magic Submitter Review
It’s been a while since I did a product or book review, so, I thought I’d review Magic Submitter for you. I used to limit myself to just a few article directories and video sites for my content syndication- it was just too time-consuming and tedious. Not only did this limit the range of sites [...]
GRASP The Solution: Creative Problem Solving With Chris Griffiths – Book Review
Author Chris Griffiths promises clear thinking and confidence in your decision-making powers with his latest book, “GRASP The Solution”. The book contains about 290 pages. It is nicely laid out and the paper quality is top-notch. Chris introduces Important concepts in simple, digestible terms supported by judiciously selected quotes and ample references to source materials [...]
Close To $2,000 In Free Internet Marketing Training
I don’t know much about Dave Navarro, but from what I’ve heard, he has created some high-quality information marketing training programs. Apparently, he’s retiring from Internet Marketing (at least for now), and is giving all his products away for free (or whatever you choose to donate). At $197 per program, that’s nearly $2k in free [...]
What About Those Opt-In B2B Email Lists For Sale?
Tempted by low-cost email lists? This week, I spoke to four vendors of B2B and B2C opt-in email lists to get a better understanding of this growing market. As you probably know, building your in-house list is a slow and tedious process. This is true for most B2B companies. Traffic to your site is low [...]
ImagineDailyDeals San Francisco – Free Bagel
It’s been some time in the making, but the ImagineDailyDeals.com service is finally live with its first San Francisco coupon offer- a free bagel from my friends at House of Bagels. http://www.imaginedailydeals.com/deal/san-francisco/house-bagels-free-bagel-offer-1 I used to lease the building next to their store for my telemarketing company. One of my favorite breakfasts was their “Everything Bagel” [...]
Local SEO
80% Of New Customers Come From Local SEO Eight out of ten first-time customers find you on the Internet before visiting your storefront. If you’re not getting your fair share of web-savvy customers to find you on Google, Yahoo, or Bing, it’s time to make a change- your competitors already have. Not convinced? Take a [...]
What Are B2B Call Centers Hiding?
“Fellow Marketer and Business Builder, What I’m about to tell you isn’t going to win me any friends in the telemarketing industry. In fact, it probably already has earned me some enemies… They ask me, “why rock the boat?” I answer, “it’s about FAIRNESS, TRANSPARENCY, AND VALUE”… It’s also about preserving the good name of [...]